So you’ve got your weekly workshops up and running, organised a few one-day workshops but there’s still lots of free time in the week. So what else can you do to make your business work?
There are a lot of people out there who have sewing machines that they are – quite simply – terrified of. They may have bought it intending to make something wonderful, it may have been bought for them by someone who thinks they should make something wonderful, but of one thing there no doubt – the dastardly machine is out to get them.
They are too embarrassed to come to one of your weekly workshops, believing that everyone else is an expert. So it is time for you to step in and offer One-to-one Sessions!
How to Make a Living from Crafts has this to say:
“ One-to-One Sessions
You could also offer to teach people on a one-to-one basis. I have found that many people, who have never used a sewing machine before, firmly believe that they will be the only beginner in a class and will be embarrassed by all the other experts. So they often ask about a one-to-one session believing that if they can get ahead a little, they will find the class situation easier.
It is always a good idea to ask why your potential one-to-one customer wants such a session and, if you feel a class would be more suitable for their needs, tell them so! You, and they, will be much better off in the long run.“
After just one or two one-to-one sessions, your beleaguered customer will have found their confidence and made peace with their sewing machine!
I’ve just given you a flavor of the book in my posts as it is too long to reproduce completely but if you want to buy the book in it’s entirety, here’s the link:
If you’re in the US:
or if you’re in the UK: